Wednesday 15 February 2017

How do digipaks of two artists (or two digipaks from same artist) appeal to their target audience? // UPDATED


Digipak case study from Charley Easter

//UPDATE 6/3/17//
I don't believe I am using similar aspects for my digipak that Halsey uses, as although they are similar genres I don't think that Ego Honey would have the same type of audience. I also don't think that their audience would have as much passion and invest a lot of time into the band like Halsey's fan.
I'm using the approach of simplistic images that make an impact, the theme of drugs although no longer a taboo subject anymore is still very important in today's society. By keeping it simplistic the digipak is interesting and keeping it consistent throughout with colour and font keeps in familiar.