Wednesday 21 September 2016
Thursday 15 September 2016
Inspiration for the Music Video // UPDATED
Inspiration from plxinsailing
//UPDATE//
From the Arctic Monkeys video I am taking the aspect of being filmed within a car. This is because it seems quirky and an interesting aspect to explore. I also like the performance aspect from within it as it is very chaotic. Finally, I'm also going to take the use of the handheld camera in some parts of my music video.
Scott Pilgrim vs The world uses extreme close ups on the instruments which was a shot type I would like to use within my music video. It creates a intense and confusing shot which is seen throughout the genre.
Basket Case by Green Day is what gave me the idea to add in band members throughout the video. the concept was very interesting and seemed like it could be fun to try.
//UPDATE//
From the Arctic Monkeys video I am taking the aspect of being filmed within a car. This is because it seems quirky and an interesting aspect to explore. I also like the performance aspect from within it as it is very chaotic. Finally, I'm also going to take the use of the handheld camera in some parts of my music video.
Scott Pilgrim vs The world uses extreme close ups on the instruments which was a shot type I would like to use within my music video. It creates a intense and confusing shot which is seen throughout the genre.
Basket Case by Green Day is what gave me the idea to add in band members throughout the video. the concept was very interesting and seemed like it could be fun to try.
Concept
The concept for my music video follows a boy who has feelings for a girl he has been friends with since they were young. The female character is with someone else and the male character has been in love with the female ever since they begun being friends. The band joins in throughout the video, normally throughout the chorus. Throughout the female character begins to notice the male more and in the end they come together. The music video is a mixture of performance and narrative to give it a typical indie rock music video concept to it. I would describe my music video as a cross over video due to its linking between performance and narative.
I took influence from media such as -
Music Videos
Andy Warhol
Salvador Dali
I took influence from media such as -
Music Videos
- R U Mine? - Arctic Monkeys
- Teenage Dirtbag - Wheatus
- Smells Like Teen Spirit - Nirvana
- Basket Case - Green Day
- A-Punk - Vampire Weekend
Films/TV Shows
- Control
- Skins
- Adventureland
- Scott Pilgrim vs. The World
- Submarine
- Bad Education
Art
Andy WarholFriday 9 September 2016
Genre Case Study // UPDATED
She Moves In Her Own Way//The Kooks
Someday//The Strokes
Snap Out Of It//Arctic Monkeys
Bonfire//The Hunna
How and why do genres use shared codes and characteristics?/How do music videos develop or challenge genre conventions?
Within the indie rock genre characteristics include being about image, this may be about the artist/band or the whole video, such as keeping a running theme throughout the video. This is seen through all of these videos. Within 'She Moves In Her Own Way' the image of the band is seen throughout as laid back and different. Where as within 'Bonfire' The Hunna looks to be a lot more grunge and although the video is very polished, the juxtaposition is very clear between the way the video is shot and the band.
Throughout 'Bonfire', 'She Moves In Her Own Way' and 'Someday' a convention is seen throughout which is the use of performance against narrative. Whereas in 'Snap Out Of It' Arctic Monkeys used a narrative story line, which goes against indie rock video conventions.
Other similarities throughout the music videos include things such as shots of the bands, and the use of handheld cameras. These characteristics make the videos seem more edgy, therefore suiting to the target audiences.
Gunther Kress said 'Genre is a kind of text that derives its form from the structure of a (frequently repeated) social occasion, with its characteristic participants and their purpose.' This gives evidence of reason as to why artists and bands have similar conventional videos and why there is a 'conventional' form at all.
How is genre used by institutions/media producers?
Genre is used by institutions and media producers in similar ways as they both have the same aims to sell the record to the specific target audiences the genre includes. For example, with these music videos the institutions and media producers would be trying to sell to young people who like indie rock.
Genre is also used to establish target audience for the institutions and media producers to be able to sell to. By understanding the target audience the institutions and media producers are able to understand the ways in which they can advertise and shape the artist.
When considering the artists above they may have been advertised very differently. Where a well-known band like Arctic Monkeys would be advertised globally, smaller bands like The Hunna were advertised more nationally. However due to dated bands like The Strokes were advertised through niche magazines such as NME to target their specific target audience.
How is genre used by audiences?
Genre is used by audiences mostly to categorise people and adding to their collective identity. In this day and age a lot of teenagers are finding themselves being categorised into fandoms (the fans of a particular person, team, fictional series, etc. regarding collectively as a community or subculture). This can be argued as a good or a bad thing. Micheal Maffesoli says that 'Today social existence is conducted through fragmented tribal groupings, organised around the catchwords, brand-names and sound bites of consumer culture.' This statement describes how the world is an audience of a consumer.
Within the indie rock genre, pejorative connotations are given to those who actively listen to the genre. These can include -
These styles such as the fashion side of these connotations can be seen in these music videos.
Christine Gledhill says 'Genres permit the creation and maintenance of a loyal audience which becomes used to seeing programmes within a genre' although about television series' it can be taken on and considered for music videos also.
How are genres shifting and permeable?
Genres have always shifted and will carry on shifting. I think that there will always be the big genres that will forever split into smaller sub genres e.g. Rock/Pop Rock.
If considering indie rock, it was established in the UK and the US in the 1980's. The term 'indie' was used to describe the music produced on punk/post punk labels. However, by the end of the 90's indie rock had its own further sub genres showing again their has been a shift within the genre. It had also become mainstream after bands like Nirvana got into the charts.
Someday//The Strokes
Snap Out Of It//Arctic Monkeys
Bonfire//The Hunna
How and why do genres use shared codes and characteristics?/How do music videos develop or challenge genre conventions?
Within the indie rock genre characteristics include being about image, this may be about the artist/band or the whole video, such as keeping a running theme throughout the video. This is seen through all of these videos. Within 'She Moves In Her Own Way' the image of the band is seen throughout as laid back and different. Where as within 'Bonfire' The Hunna looks to be a lot more grunge and although the video is very polished, the juxtaposition is very clear between the way the video is shot and the band.
Throughout 'Bonfire', 'She Moves In Her Own Way' and 'Someday' a convention is seen throughout which is the use of performance against narrative. Whereas in 'Snap Out Of It' Arctic Monkeys used a narrative story line, which goes against indie rock video conventions.
Other similarities throughout the music videos include things such as shots of the bands, and the use of handheld cameras. These characteristics make the videos seem more edgy, therefore suiting to the target audiences.
Gunther Kress said 'Genre is a kind of text that derives its form from the structure of a (frequently repeated) social occasion, with its characteristic participants and their purpose.' This gives evidence of reason as to why artists and bands have similar conventional videos and why there is a 'conventional' form at all.
How is genre used by institutions/media producers?
Genre is used by institutions and media producers in similar ways as they both have the same aims to sell the record to the specific target audiences the genre includes. For example, with these music videos the institutions and media producers would be trying to sell to young people who like indie rock.
Genre is also used to establish target audience for the institutions and media producers to be able to sell to. By understanding the target audience the institutions and media producers are able to understand the ways in which they can advertise and shape the artist.
When considering the artists above they may have been advertised very differently. Where a well-known band like Arctic Monkeys would be advertised globally, smaller bands like The Hunna were advertised more nationally. However due to dated bands like The Strokes were advertised through niche magazines such as NME to target their specific target audience.
How is genre used by audiences?
Genre is used by audiences mostly to categorise people and adding to their collective identity. In this day and age a lot of teenagers are finding themselves being categorised into fandoms (the fans of a particular person, team, fictional series, etc. regarding collectively as a community or subculture). This can be argued as a good or a bad thing. Micheal Maffesoli says that 'Today social existence is conducted through fragmented tribal groupings, organised around the catchwords, brand-names and sound bites of consumer culture.' This statement describes how the world is an audience of a consumer.
Within the indie rock genre, pejorative connotations are given to those who actively listen to the genre. These can include -
- Generally aged 16-25
- Mostly male
- Actively goes to gigs
- Believes music is very important
- Wears skinny jeans, band t-shirts, checked shirts, Converse/Doc Martens
- Likely to play an instrument, guitar/bass/drums
- Likely to also enjoy indie films
- Likely to be on social media sights such as Tumblr, Twitter and Instagram
- Consume other media - active readers of music specific magazines such as NME, RockSound/Listen to radio stations such as Radio One or Kerrang!
These styles such as the fashion side of these connotations can be seen in these music videos.
Christine Gledhill says 'Genres permit the creation and maintenance of a loyal audience which becomes used to seeing programmes within a genre' although about television series' it can be taken on and considered for music videos also.
How are genres shifting and permeable?
Genres have always shifted and will carry on shifting. I think that there will always be the big genres that will forever split into smaller sub genres e.g. Rock/Pop Rock.
If considering indie rock, it was established in the UK and the US in the 1980's. The term 'indie' was used to describe the music produced on punk/post punk labels. However, by the end of the 90's indie rock had its own further sub genres showing again their has been a shift within the genre. It had also become mainstream after bands like Nirvana got into the charts.
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